Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny, Jeff Goodby

• Junior: Writing Your Way Ahead In Advertising
• Thomas Kemeny, Jeff Goodby
• Page: 180
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781576879122
• Publisher: powerHouse Books

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Pdb ebook download Junior: Writing Your Way Ahead In Advertising in English by Thomas Kemeny, Jeff Goodby

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew.   This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.   Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.   That's been done.   Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

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How to get ahead in advertising – a 10 point guide for students does, then that's a better way of finding out which one might improve your . industries such as through animation, art, film, music, photography, writing etc. He's also founder of Ad Job Wall, a junior jobs board for the creative industries. Educating Everybody's Children: We Know What Works—And What
In the meantime, the ways in which teachers comprehend and react to students' .. They offer student writers the critical response of firsthand, face-to-face .. more discriminating consumers of news media, advertising, and entertainment." . to helping young people survive junior high, to financing a college education. 7 Best New Advertising Books To Read In 2019 - BookAuthority
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